Couples are hitting your website. They’re clicking around. They might even love what they see. But then…crickets. They don’t fill out a form. Or book a tour. Why? Because even if they’re interested, they’re just not ready. They’re still browsing, overwhelmed and trying to convince their mom that no, they don’t want doves released at the ceremony.
Most wedding venue websites are leaving leads on the table. Today, couples don’t simply rely on finding wedding venues on social media. They’re headed straight to Google, opening up 5 tabs and comparing your website to competitors. In less than 60 seconds, they’ll decide whether or not to reach out.
The wedding industry is a $70+ billion market in the U.S., and couples spend an average of $35,000+ on their big day. A huge chunk of that budget goes into venues, catering, photography and entertainmen. But here’s the problem: too many wedding venues waste time on surface-level networking instead of revenue-generating partnerships.
Couples planning their wedding don’t start with a venue tour, they begin online. They browse websites, scroll through social media, check reviews and make decisions before they ever reach out.
Social media must be part of your wedding venue marketing strategy, but with so many options available when it comes to the platforms available, you need to focus your time and effort on the ones that deliver the best results – secured bookings.