Social media must be part of your wedding venue marketing strategy, but with so many options available when it comes to the platforms available, you need to focus your time and effort on the ones that deliver the best results – secured bookings.

The wedding season is a daily small window of opportunity, so you must have a solid wedding venue marketing plan in place to ensure that your location is booked for every available day in advance.

What do you think the most important focus-point of your wedding venue marketing effort needs to be? If you said your Google My Business listing, then you are 100 percent correct. It can actually be more impactful than your actual company website.

There is one superior source of leads and bookings for your wedding venue — Google. Its advertising platform allows any local business to launch a campaign utilizing several different types of advertising products.

Consumers turn to Google when they want information about a business or to find a service or product. A Google search is usually step one, which is why getting your business to show up at the top of the search results should be the main focus of your wedding venue marketing strategy.